Marketing - Domestic & International
RSA's marketing and business development services, both domestic and international, includes a wide range of activities to help companies grow their business and reach new customers. Some of these services include:
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Market Research: We conduct research to understand a company's target market, including trends, customer needs, and behaviours.
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Competitive Analysis: We conduct research to understand a company's competitive landscape, including the strengths and weaknesses of its competitors and potential threats.
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Branding and Positioning: We help companies to develop and implement effective branding and positioning strategies to reach and engage target audiences.
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Marketing Strategy: We work with companies to develop a clear and actionable marketing plan to achieve their goals, including identifying key growth opportunities and developing a roadmap for achieving them.
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Digital Marketing: We help companies to leverage digital channels such as social media, search engines, and email to reach and engage customers.
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Sales Strategy: We assist companies in developing sales strategies, including identifying target customers, developing sales processes, and training sales teams.
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Business Development: We help companies to identify and pursue new business opportunities, including partnerships, joint ventures, and acquisitions.
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International Market entry: We also provide advice and guidance to companies looking to expand their operations internationally, including market entry strategies, cultural adaptation and regulatory compliance.
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Public Relations: We help companies to manage their reputation, build relationships with key stakeholders, and communicate with the media.
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Product development: We also help companies to develop and launch new products or services to drive growth.
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Channel Development: We help companies to develop and manage distribution channels to reach new customers and increase sales.
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Trade shows and event management: We assist companies in planning and organising trade shows and events to promote their products and services and establish relationships with potential customers.
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CRM and lead generation: We help companies to implement CRM systems and develop lead generation strategies to improve sales and customer retention.
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Pricing strategy: We help companies to develop pricing strategies to maximise revenue and profitability.
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Market segmentation: We assist companies in identifying and targeting specific market segments to improve their chances of success.
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Advertising and Promotion: We help companies to develop and execute advertising and promotion campaigns to reach and engage target audiences.
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Content Marketing: We help companies to develop and distribute valuable, relevant and consistent content to attract and retain a clearly-defined audience.
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Influencer Marketing: We help companies to identify and collaborate with influential people to promote their products and services.
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Experiential marketing: We help companies to create memorable experiences that engage customers and create emotional connections with the brand.
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Marketing Automation: We help companies to automate repetitive marketing tasks to improve efficiency, reduce costs and measure performance.
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Market expansion: We help companies to identify new markets and develop strategies for entering them.
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New product launch: We assist companies in launching new products by developing launch plans, creating marketing materials, and executing promotional campaigns.
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Go-to-market strategy: We help companies to develop go-to-market strategies to effectively introduce new products or services to the market.
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Market positioning: We help companies to position their products or services in the market to differentiate themselves from competitors.
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Sales funnel optimisation: We help companies to optimise their sales funnel to improve conversion rates and increase sales.
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Loyalty program: We help companies to develop and implement customer loyalty programs to retain customers and increase sales.
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Customer journey mapping: We assist companies in mapping their customer's journey to identify touch points and opportunities for improvement.
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International pricing strategy: We help companies to develop pricing strategies that take into account cultural and economic differences in international markets.
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B2B marketing: We help companies to develop and execute B2B marketing strategies to reach other businesses as customers.
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Strategic Partnerships: We help companies to identify and form strategic partnerships with other companies to achieve mutually beneficial goals.
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